Can Esquire’s Brand Make a TV Channel a Hit? There is Little Precedent for a Magazine Evolving into a TV Network.Leave a comment
February 12, 2013 by lunchboxcity
NBC Universal and Esquire magazine are partnering for a new cable TV channel that will target upscale men, the companies said Monday. NBC Universal is rebranding G4, which had often focused on video games, as Esquire Network in April. The network, which will debut in 60 million homes, will expand upon G4’s foundation of games, gear and gadgets, with broader programming ranging from entertainment and style to travel and food.
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