Monthly Archives: April 2013
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Turning TV Watching into a Communal Event
Leave a commentApril 26, 2013 by lunchboxcity
Turning TV Watching into a Communal Event
ABC News announced a new app called Social Soundtracker that will allow users to tap emoticons to instantly convey their feelings about a television program.
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An Entire Ad Filmed With An iPhone
Leave a commentApril 24, 2013 by lunchboxcity
Allied Irish Bank filmed their new commercial campaign with an iPhone 5. What do you think of this new approach?
For the full article, click here.
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Lunchbox and Philly Runs for Boston
Leave a commentApril 22, 2013 by lunchboxcity
The Lunchbox gang tested out our new GoPro at the “Philly Runs for Boston” event. Nearly 3,000 people came to show their support!
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Creative Calendars to Make the Days Go By Faster
Leave a commentApril 17, 2013 by lunchboxcity
With calendars on our phones and computers, the traditional paper calendar seems to be disappearing. However, these creative calendar designs make us want to get off our phones and enjoy each day. To see more designs, click here.
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What Are You Having for Lunch Today? Works of Art?
Leave a commentApril 11, 2013 by lunchboxcity
The Art Toast Project consists of edible remakes of major works by famous artists, using a piece of toast as the canvas. The idea was based on the literal interpretation of “food art” and the desire to make art more accessible.
Why? (you may ask) BECAUSE IT’S FUN!
The Creator Ida explains, “It has become a creative outlet for me to play with healthy ingredients and my favorite meal, breakfast.”The Main Aim: to make tasty AND good looking meals.
Check out the masterpieces by clicking here.
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Realscreen Press Release
Leave a commentApril 10, 2013 by lunchboxcity
January, 30, 2013 – Philadelphia, PA — In front of a panel of top Network executives and a packed ballroom, Lunchbox Communications pitched their latest series “The Stable” at the “So You Think You Can Pitch” competition at the Realscreen Summit in D.C. on Tuesday, January 29th, 2013. Realscreen Summit is widely regarded as the world’s preeminent non-fiction conference for factual programming and content creation.
“The Stable” captures, from the inside out, the pulse and drama of boxing and the lives of those who dedicate themselves to it.
Facing off against fierce competition, Dafna Yachin, Chief Creative Officer, impressed (or intimidated) the judges with a fantastic pitch which included on stage appearances by Philadelphia boxers Gabriel “King” Rosado, Todd “2Gunz” Unthank-May, and Jesse “Hard Work” Hart.
“The Stable” served a one-two punch and knocked out the rest of the competition. Read more about “The Stable” and Realscreen ’13 at the link below:
http://realscreen.com/2013/01/30/summit-13-boxing-series-knocks-out-pitching-competition/
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New York Times Ad Shows Paper on Day You Were Born
Leave a commentApril 8, 2013 by lunchboxcity
Add this to the list of clever display ads: Life insurance company Prudential is staging a
front-page takeover of the NYTimes.com Tuesday. The takeover includes a large interactive unit above the fold that asks you to enter your birth date to see the front page of the Times on the day you were born.To execute the ad, the Times developed an API with an index of 139 years of front pages, from 1863 to 2002, a spokesperson said. That’s more than 50,000 covers in total.
Read more, click here.
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Aliens Are Taking Over The World!!!
Leave a commentApril 1, 2013 by lunchboxcity
April Fools!! April 1st brings pranks and foolishness. Google tops the list of companies
performing great April Fool’s Day pranks today. Did you fall for the Google Nose trick? First, Google pranked its users by claiming to shut down YouTube; then, the search giantintroduced old-school “Treasure Maps.” But its pièce de résistance for this year’s April Fools’ Day has got to be Google Nose.Read more, click here.
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