Monthly Archives: June 2013

  1. Witty Cities™ has Manjunk !

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    June 18, 2013 by lunchboxcity

    manjunk

    Witty Cities is the latest side project we’ve been cooking up here at Lunchbox Communications. Our creative team is taking friendly jabs at communities with historically funny names and current city names that deserve a bit of poking.

    Manayunk, PA, the home of Lunchbox Communications, is the first city we decided to have some fun with.

    Manjunk, which literally translates to “place to drink,” is the term the Lenape tribe adopted for the Schuylkill River long before Columbus arrived. In 1824 the citizens of Manjunk, PA, changed the spelling to Manayunk so that it would be more easily remembered… and perhaps less suggestive.

    Witty Cities™ is proud to bring back the original charm of Manjunk to Manayunk. T-shirts are currently available at the Little Apple Store on Main Street. T-shirts, Koozies and postcards will be available at the Manayunk Arts Festival June 22nd-23rd!

    Have a great idea for a city that could use some remixing? We are taking suggestions!

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  2. Clickable Hashtags? #Facebookhasit

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    June 13, 2013 by lunchboxcity

    Hashtags are officially being integrated into the Facebook world. On June 12th, select users had the opportunity to utilize hashtags while the majority of users will gain access to the new tool throughout the upcoming weeks.

    Since many users are already posting hashtags in their posts and comments, it was only a matter of time before hashtags would become clickable and searchable on Facebook.

    Why, you ask? This was all apart of Facebook’s plan to make it easier for users to search aggregated content stored on the social site and other social networks such as Instagram, which was acquired by Facebook in 2012.

    As for businesses… this is great news. It is practically FREE advertising. Inserting hashtags before specific keywords in posts allows you to advance the conversation and reach a new group of consumers interested in similar topics. Attracting potential consumers just became much simpler.

    Read more Facebook Finally Gets Hashtag Support

  3. Lunchbox’s creative app picks!

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    June 11, 2013 by lunchboxcity

    At Lunchbox, we are always testing out new apps for designers in the office to get our creative juices going. Instagram and Vine are among the most notable, but with almost a million apps out there it’s hard to keep track. So which ones are best filed under “creative”? Our staff has compiled a list of apps which are artistic, imaginative and just plain fun.

    brushes

    Brushes 3
    By Taptrix, Inc.
    It’s a simple paint app which lets you doodle right on your smart phone or tablet- but with a 2.99 update fee you can add in other layers much like in Photoshop and have more control over your images.

    type

    TypeDrawing V3.0
    By Hansol Huh
    What a unique drawing app! It utilizes different typography to create an image. Just type a phrase or word, pick a typeface like Helvetica or Courier and start sketching!

    panoPano

    By Debacle Software

    Does your image not capture the scene just how you pictured it? Panoramic cameras can be pricey but this app lets you compile up to sixteen images to create beautiful images. It also color corrects!

    viddyViddy

    By Viddy, Inc.

    Is like the Instagram of video. Similar to vine with the 30-second clip limit, but this one let’s you add cool filters in post and pre production! You can even add music!

    overOver

    By Potluck

    It’s been said that a picture can say a thousand words. Well, maybe your images need a little bit more sprucing up. Over lets you add different typography to your images, in addition to a curated selection of images.

  4. Nostalgia … Your initial exposure to brand loyalty.

    1

    June 4, 2013 by lunchboxcity

    Your initial exposure to brand loyalty might have been your first Star Wars, Barbie or Ninja Turtles lunchbox (hence the story behind our agency’s name). And seeing an image that reminds you of your first lunchbox, first kiss or first car can bring back a very warm sustaining feeling that leaves you longing. Ah Nostalgia. It is an an age-old advertising tactic that is highly effective in persuading someone to buy your product. But with the overload of advertisements out there, what makes one sentimental tactic stand above the crowd? We gathered a list of some of our favorite ads that have utilized nostalgia in a unique way.

    1

    fb
    We love this video from Big Fuel, a company that specializes in social media advertisements. “Her computing machine” and “the electric friendship generator” had us all laughing in our seats. Released in 2009 this ad has over 1 million plays and won a Webby , so we can only assume its reached its target audience. Everyone and their grandma uses Facebook nowadays.

    2 ie

    If you were a child of the 90s you could relate to this. Tamagachis and Oregon trails. Microsoft mixes the past and the present with catchy editing and bright colors. It’s both visually appealing and sentimental.

    3

    citroen

    [youtube http://www.youtube.com/watch?v=tZSUWAkhFrk&w=560&h=315%5D

    Sometimes nostalgia can be very simple this Cirtroën commercial creates a Rubik’s cube with cars. How cool!

    4

    sony

    Sony introduced a series of web advertisements telling the evolution of the tablet in a very creative domino effect kind of way. No dialogue here just the sound of change!

    5

    bb

    Longing for your childhood with your 9-5 job? At&t and Blackberry mix “fun and business” with roller coaster elevators and bumper car taxis.

About Lunchbox

Lunchbox Communications is experienced cross-platform – television, video, online, print, multimedia and live events. Lunchbox is about high-energy creativity, and it’s reflected in everything we do. We’re also a highly disciplined team of professionals, dedicated to getting the results you want.

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