Lunchbox Communications' Blog

March Madness has begun! Tell us who’s in your Final Four…

Lunchbox Madness! vine.co/v/bDugz1KFzFA

— Lunchbox Comm (@LunchboxTalks) March 21, 2013

Happy First Day of Spring! Warmer weather is on the way!

Happy Spring! From, Lunchbox vine.co/v/bpxQp6IMg3W

— Lunchbox Comm (@LunchboxTalks) March 20, 2013

Apple and Samsung’s purported desire to create a “smart” watch to pair with their smartphones seems to be an incredibly dumb idea. The two, usually wise, companies would be making a grave mistake entering the low-margin cellular accessory market, where the competition is fierce and the barriers to entry are incredibly low. Furthermore, the utility of such a device seems questionable, likely appealing to a limited subset of consumers of unfashionable geeks and pudgy weekend warriors.

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Happy St. Patrick’s Day from Lunchbox!

Enjoy your St. Paddy’s Day Weekend. From, Lunchbox! vine.co/v/bd6UPTauOqd

— Lunchbox Comm (@LunchboxTalks) March 14, 2013

More than a year after Netflix added Facebook connectivity in other parts of the world, U.S. users are finally getting their chance to share.

Netflix’s social features are rolling out in the United States this week, allowing users to see what their Facebook friends are watching, and vice versa. Although 44 other countries have enjoyed this feature since 2011, the United States had been excluded due to an old law against disclosing people’s video sale and rental records. The law was amended in January, after a big lobbying push by Netflix.

Being able to see what friends are watching could be useful when Netflix’s own recommendation algorithms fall short, which happens quite often, in my experience.

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Happy Wednesday! Want to see what Google was like in 1999? Check out this short documentary of an 11 year old’s perspective. Click here.

Yesterday Facebook unveiled a reimagined newsfeed experience that has enormous implications for every brand with a Facebook page. Here are five of the big shifts you should have on your radar.

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Another tribute to a classic on Way Back Wednesday:

#WayBackWednesday Snake Game vine.co/v/bHFWWM5E7E0

— Lunchbox Comm (@LunchboxTalks) March 6, 2013

Pardon me, are you a brand whose only real equity comes from a campy TV spot made 30 years ago that’s been parodied to death in pop culture? Grey Poupon, of course, is exactly that brand. And that 1981 “Pardon Me” ad loomed large over Crispin Porter + Bogusky as it began rebuilding the Kraft Foods brand after 15 moribund years.

Read more, click here.