Monthly Archives: April 2014

  1. Branded Video: The new ground zero for advertisers?

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    April 1, 2014 by lunchboxcity

    44% leap. Who knew? Lunchbox has known for years. Our team’s background is in journalism, long format and advertising cross platform… and we are 100% about practicing the advice from Mallory Russell at Visible Measures. “an inauthentic story never fools the consumer.” “…Keep the following in mind when creating branded videos: An agency needs to create a story that conveys the brand in an authentic way. The agency needs to craft the story in a way that forms an emotional connection with the viewers, be it through humor or heartbreak. Agencies need to think like journalists – they need to ask themselves whether their story is newsworthy. The agency needs to be strategic in its distribution strategy.”

About Lunchbox

Lunchbox Communications is experienced cross-platform – television, video, online, print, multimedia and live events. Lunchbox is about high-energy creativity, and it’s reflected in everything we do. We’re also a highly disciplined team of professionals, dedicated to getting the results you want.

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