Lunchbox Communications' Blog

44% leap. Who knew? Lunchbox has known for years. Our team’s background is in journalism, long format and advertising cross platform… and we are 100% about practicing the advice from Mallory Russell at Visible Measures. “an inauthentic story never fools the consumer.” “…Keep the following in mind when creating branded videos: An agency needs to create a story that conveys the brand in an authentic way. The agency needs to craft the story in a way that forms an emotional connection with the viewers, be it through humor or heartbreak. Agencies need to think like journalists – they need to ask themselves whether their story is newsworthy. The agency needs to be strategic in its distribution strategy.” http://streamdaily.tv/2014/03/28/branded-video-the-new-ground-zero-for-advertisers/