Nostalgia … Your initial exposure to brand loyalty.

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June 4, 2013 by lunchboxcity

Your initial exposure to brand loyalty might have been your first Star Wars, Barbie or Ninja Turtles lunchbox (hence the story behind our agency’s name). And seeing an image that reminds you of your first lunchbox, first kiss or first car can bring back a very warm sustaining feeling that leaves you longing. Ah Nostalgia. It is an an age-old advertising tactic that is highly effective in persuading someone to buy your product. But with the overload of advertisements out there, what makes one sentimental tactic stand above the crowd? We gathered a list of some of our favorite ads that have utilized nostalgia in a unique way.

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We love this video from Big Fuel, a company that specializes in social media advertisements. “Her computing machine” and “the electric friendship generator” had us all laughing in our seats. Released in 2009 this ad has over 1 million plays and won a Webby , so we can only assume its reached its target audience. Everyone and their grandma uses Facebook nowadays.

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If you were a child of the 90s you could relate to this. Tamagachis and Oregon trails. Microsoft mixes the past and the present with catchy editing and bright colors. It’s both visually appealing and sentimental.

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Sometimes nostalgia can be very simple this Cirtroën commercial creates a Rubik’s cube with cars. How cool!

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Sony introduced a series of web advertisements telling the evolution of the tablet in a very creative domino effect kind of way. No dialogue here just the sound of change!

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Longing for your childhood with your 9-5 job? At&t and Blackberry mix “fun and business” with roller coaster elevators and bumper car taxis.

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About Lunchbox

Lunchbox Communications is experienced cross-platform – television, video, online, print, multimedia and live events. Lunchbox is about high-energy creativity, and it’s reflected in everything we do. We’re also a highly disciplined team of professionals, dedicated to getting the results you want.

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