Monthly Archives: February 2013

  1. Leave a comment

    February 13, 2013 by lunchboxcity

    Jake Scott Directs Super Bowl Ad and gives Tommie Turvey, Equine Extremist credit for directing the horse!

    Director Jake Scott of RSA Films has been behind the lens for some of advertising’s most celebrated commercials (Nike‘s “Move” and “Magnet”; HBO’s “Voyeur”). For this year’s Super Bowl, he shot two big spots. One was Kia’s “Space Babies” out of David & Goliath in Los Angeles and the other, was tear-jerker of the big game, Budweiser’s “Brotherhood.” Created out of Anomaly, it tells the story of a horse trainer united with a long lost friend — a Clydesdale. In the wrong hands, the tale easily could have easily succumbed to schmaltz, but Mr. Scott’s restrained approach makes it one of the most captivating spots airing on game day.

    Read the full article, click here.

  2. Can Esquire’s Brand Make a TV Channel a Hit? There is Little Precedent for a Magazine Evolving into a TV Network.

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    February 12, 2013 by lunchboxcity

    NBC Universal and Esquire magazine are partnering for a new cable TV channel that will esquire_feb_2013_megan_fox_talltarget upscale men, the companies said Monday. NBC Universal is rebranding G4, which had often focused on video games, as Esquire Network in April. The network, which will debut in 60 million homes, will expand upon G4’s foundation of games, gear and gadgets, with broader programming ranging from entertainment and style to travel and food.

    Read more, click here.

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    February 8, 2013 by lunchboxcity

    Director/Producer, Dafna Yachin and Line Producer, Tamela Knapp will be be speaking at the Boulder International Film Festival

    After screening and on the Women in Film Panel on Saturday the 16th.
    Boulder International Film Festival has officially announced the 2013 program.76119_10152434663475109_1175074673_n
    Digital Dharma will be screening on Friday, February 15th at 12 PM at the Boulder Theater.Tickets available below: http://bouldertheater.frontgatesolutions.com/choose.php?a=1&lid=77423&eid=87323
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    February 6, 2013 by lunchboxcity

    A definitive round up on all the key news that came out of the Realscreen Summit 13 including Lunchbox’s major win!

    If you were one of the more than 2,200 people packed into the Renaissance DC Washington Hotel last week, you can be forgiven if the odd news story passed you by.

    ??????????????????????Amid the milieu of panels, pitching, meetings and cocktails, the biggest gathering of Realscreen delegates to date took place, over four sold-out, jam-packed days in the American capital.

    And while realscreen will shortly be making available transcripts from all of the panel sessions for those too knee-deep in networking to catch some of the A-list commissioners on hand, allow us in the meantime to recap the highlights of the week that was.

    Read more, click here.

  5. Introducing “Vine”

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    February 5, 2013 by lunchboxcity

    Twitter has just leapfrogged everyone in the mobile, social video space with Vine, a video-sharing app that that lets you share 6 second video loops on Twitter, Facebook and via e-mail without having to click a play button!

    Read more by clicking here.

  6. What Makes An Ad Memorable?

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    February 4, 2013 by lunchboxcity

    Do shocking commercials such as the “GoDaddy Kiss” create a memorable message for the brand, or just a memorable ad?

    Via LinkedIn.com

    “You may never forget the GoDaddy kiss, but were any of the Super Bowl ads memorablefor the right reasons?

    ‘The GoDaddy kiss is pretty hard to shake,’ Adam Albrecht, Chief Creative Officer at Engauge, told me. ‘It featured a passionate, if not shocking kiss between two complete opposites. Depending on which side of the lunchroom you sat on in high school the kiss was either horrifying or a fantasy come true. But this uber-awkward kiss demonstrated exactly how GoDaddy wants you to think about their brand. And as hard as I try, I’m not sure I’ll ever be able to erase the image or the message behind it from my memory.'”  …continue reading by clicking here.
  7. Exclusive Super Bowl Footage

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    February 4, 2013 by lunchboxcity

    How the Super Bowl ACTUALLY ended. Check out our latest vine!

  8. Does Shock Value Really Work?

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    February 4, 2013 by lunchboxcity

    Do shocking commercials such as the “GoDaddy Kiss” create a memorable message for the brand, or just a memorable ad?

    33cc978You may never forget the GoDaddy kiss, but were any of the Super Bowl ads memorablefor the right reasons?

    “The GoDaddy kiss is pretty hard to shake,” Adam Albrecht, Chief Creative Officer at Engauge, told me. “It featured a passionate, if not shocking kiss between two complete opposites. Depending on which side of the lunchroom you sat on in high school the kiss was either horrifying or a fantasy come true. But this uber-awkward kiss demonstrated exactly how GoDaddy wants you to think about their brand. And as hard as I try, I’m not sure I’ll ever be able to erase the image or the message behind it from my memory.”

    Read more, click here.

  9. Oreo Takes Advantage of the Super Bowl Blackout

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    February 4, 2013 by lunchboxcity

    192ec12“You can still dunk in the dark.” Oreo’s witty tweet led to 12,000 retweets and and maybe the most effective free advertising of the night.

    Check out more brands that took advantage of social media during the big game. Click here.

  10. Leave a comment

    February 1, 2013 by lunchboxcity

    Summit ’13: Boxing series knocks out pitching competition

    A stable of boxers took the stage – and the championship title – at this year’s “So You Think You Can Pitch?” competition at the Realscreen Summit.

    Realscreen Summit

    Pitched by Dafna Yachin of Philadelphia-based production company Lunchbox Communications, The Stable is a docu-series about a group of young boxers that must overcome various personal and economic obstacles to realize their dreams of athletic (and television) glory.

    Read more, click here.

About Lunchbox

Lunchbox Communications is experienced cross-platform – television, video, online, print, multimedia and live events. Lunchbox is about high-energy creativity, and it’s reflected in everything we do. We’re also a highly disciplined team of professionals, dedicated to getting the results you want.

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