February 4, 2013 by lunchboxcity
Do shocking commercials such as the “GoDaddy Kiss” create a memorable message for the brand, or just a memorable ad?
“The GoDaddy kiss is pretty hard to shake,” Adam Albrecht, Chief Creative Officer at Engauge, told me. “It featured a passionate, if not shocking kiss between two complete opposites. Depending on which side of the lunchroom you sat on in high school the kiss was either horrifying or a fantasy come true. But this uber-awkward kiss demonstrated exactly how GoDaddy wants you to think about their brand. And as hard as I try, I’m not sure I’ll ever be able to erase the image or the message behind it from my memory.”
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